“Competition used to be every other newspaper, now competition is every other website”, says journalism and technology guru Adam Westbrook.
How is it possible to keep your readers when another website is only a click away? Especially when 30% of people who watch a video on YouTube don’t make it past the first 10 seconds before their attention turns elsewhere.
It may sound like a gloomy end for anyone aspiring to become successful in online journalism, but if you have focus then you’ll stand a stronger chance than the rest. According to Adam Westbrook, the key is to be ”remarkable”; which is easier said than done. So forget about the standard rules of print, they’ll just hold you back from inventing something new, something innovative and something ‘remarkable’.
Focus on the quality of your audience rather than the quantity; a true fan base won’t sell you out as soon as a new ‘Gangham Style’ video breaks on YouTube. Aim for boutique chic rather than being just another can of beans in the journalism supermarket. If you create a ‘niche’ you’ll gain an audience with specific interest and love for your work and when people love something they’ll read it again and again.
These days everyone has a Smartphone with access to the World Wide Web in the palm of their hands, so why will the next generation bother with a broadsheet that’s 22 inches long?
Whether it is a blog, website or even an insightful tweet, get noticed by creating something outstanding. Be the leader.